Tonya Kidd-Beggs is founder and CEO of Stories Parfums, a gender inclusive luxury fragrance and bodycare brand that transports the mind and transforms emotions. It’s a multi award winning global brand that is stocked in designer department stores such as Harvey Nichols, Fenwick and Brown Thomas.
After a trip to France, Tonya realised the power of fragrance, how it could heal, release locked memories, transcend personal tragedy and inspire happiness. Thus, Stories Perfumes was born.
‘Stories make up who we are, and we think that life is richer the more you have to tell.
Our fragrances were created by one woman in homage to her stories, but they are just the beginning; as with all good stories, they need a middle and an end. We like to think of it as though we picked up the pen, now it’s up to you to write the rest. What will your story be?’ - Stories Parfum Website
In this episode, Tonya shares just how that trip to France ignited an idea. She gives an insight into how she took her idea, brought it to market and what exactly it takes to prepare and deliver a pitch to designer department stores.
With a business in its infancy at the start of a global pandemic, Tonya talks about collaborations, thinking outside the box and about how they promoted and continued to grow their brand during this difficult time.
She talks about sustainability, the work they are doing around this topic and why it’s important for every business to consider.
Community building is an integral part of the brand. She shares how they as a brand are doing this and in turn offers advice to other business owners.
Tonya ends the episode sharing what her biggest challenge has been since starting the business.
A true inspiration. One not to miss.
Storytelling Can Bring Your Business to New Heights with Tonya Kidd-Beggs
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